Posted: Tuesday, November 22, 2011 9:46 am

BAApp: Walking Architecture, a new smart phone app, showcases Birmingham’s architecture to city centre visitors by allowing its users to access background information, imagery and guided tours of interesting landmarks whilst on the move.

The app was conceived by the key players in Birmingham’s architectural community and created by digital media and design agency Substrakt. It utilises location-based technology to provide users with detailed information about landmark buildings in the city.

BAApp: Walking Architecture is free to download and contains themed walking tours, such as a walk around some of Birmingham’s historic buildings, providing users with an enjoyable, free activity to participate in when visiting the city centre. The app is also supported by a website which allows everyone to find out about Birmingham’s rich architectural heritage.

Gavin Orton, President of the Birmingham Architectural Association, said: “BAApp: Walking Architecture is a really exciting project and demonstrates how Birmingham’s architecture can be made accessible, engaging and relevant to a broad audience. It’s a great opportunity for promoting Birmingham’s great architecture – past, present and future.”

Andy Hartwell, managing director at Substrakt, said: “It was really important to create an application that appealed to both users who are interested in architecture, and the general public who either may have an interest in the buildings that they interact with on a day-to-day basis, or who are visiting and keen to learn more about their surroundings”.

For more information about BAApp: Walking Architecture, please visit www.walkingarchitecture.co.uk.