Mark Bartlett, Managing Director of Signbox Ltd, discusses why today’s technologies and sign systems now offer real sustainability.
Providing an inspired, well informed and energy efficient sustainable environment can add significant value to a business alongside the health and productivity of its workforce. Visual impact and up-to-date information are both essential elements of this creative approach.
In these tough times, it is even more important to stand out and be recognised. Investing in strong and sustainable design is a cost-effective way of affirming a significant presence in a crowded marketplace. In turn, a strong and recognisable identity can underpin a business strategy, increasing turnover and profitability.
Image is everything, especially when raising a profile to become truly distinctive – defining a company’s DNA. Considered signs and displays within an office environment can sharpen a brand with minimum disruption and create maximum visual impact and well being.
There are now infinite design possibilities to create signage for environments that demand high levels of flexibility. These include intelligently designed sign systems that allow DTP inserts or transparencies to be easily interchanged without having to dismantle the display unit. Edge-to-edge glass which can be back lit with energy efficient LEDs add a sense of drama to the ambient lighting within a building.
With an upturn in commercial property leases, there are certain areas of a building that also need to remain flexible. For example, directory signage may need to be updated or revamped if the building needs refurbishing to accommodate a new tenant. Choosing a directory system where graphics and images can be changed without incurring huge costs is an ideal solution. A simple assembly of precision engineered components supporting toughened glass panels, creates an elegant and robust system and is currently the most flexible signing system on the market.
A successful sign system will convey the right information, clearly and concisely, to help people find their way to a specific location or destination without causing anxiety or confusion. Rigorous planning at an early stage is essential to ensure a wayfinding system is consistent throughout a building and in order to remain sustainable, there has to be scope to update the system easily.
With just under 4000 occupants and thousands of visitors each year, London’s tallest building, Tower 42, is a perfect example of a wayfinding scheme which is not only stylish but future-proof. By using energy efficient LED sign fixings and Optiwhite glass panels, Signbox successfully created a user-friendly system which is updateable, innovative and has the capacity to grow with the building’s continuous improvements to keep the interior a state-of-the-art experience.
Today’s technologies and sign systems now offer real sustainability – not only can they be easily updated with the use of digital technology, there is also a stunning range of frameless glass displays offering complete flexibility. Illuminating signs with LED also has universal appeal: it is energy efficient and creates exciting visual contrast to the mood and atmosphere of an interior.
With these latest innovations readily available on the market, the ability to create inspirational environments with cutting edge design has never been so versatile or appealing.
www.signbox.co.uk
Signbox designs and creates inspirational architectural signs for a wide range of markets, including corporate, education, healthcare, retail, hotel and leisure. By combining intelligent design with an appropriate choice of materials, Signbox produces high quality, future proof and compliant sign solutions. Signbox is a market leader and aspirational creator, where form, function and free-thinking lead technical innovation. Services offered include consultancy, signage
strategy, design, manufacture, project management
and installation.
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